Running With The Fash Pack...London Fashion Week SS 2010

Okay, so America has Tavi, Europe has 14 year old Noa Leijdesdorff and Lev Livnev (love his red hair!) from brainsbeauty.wordpress.com.

Noa is Brains + Beauty's editor-in-chief, while Lev is the photographer (I held onto his TWO cameras while I was snapping these shots!). Their "about section" states that brains+beauty "is a blog for students from students. We are dedicated on providing the latest fashion and trends for students, so they can study and look stylish all at the same time…Brains + Beauty was launched December 2008 with a vision of supplying teenage girls with fashion advice, latest news on designers and more…all from one place so they could quickly update themselves on the fashion world and still have enough time to study…’Girls that are always up-to-date in fashion but also score top marks in algebra…Fashion-nerd-as! as we like to say’".

p.s. In the first shot is the guy who was managing the Matches on-site store....I saw him take a photograph of Noa and Lev and thought to myself, wouldn't it be cool to shoot him shooting them! So I did :)